50% deductible and non-recoverable VAT, with some exceptions!
This is a special case of customer gifts. Indeed, the deductibility is identical (50%) but the VAT on tobacco or spirits (> 22° of alcohol) is on the other hand not recoverable, even if the gift is less than €50 exclusive of VAT.
VAT is recoverable, however, if the item is intended for resale, forms part of a service (meal), is to be offered to customers or used as a tasting sample. In these cases, it's best to keep a record to justify yourself in the event of an inspection.
💡 Note that wine, champagne or port are not considered spirits.